# Market Strategy

## MARKET OPPORTUNITIES

**Global Games Market 2.9 Billion Players**\
2.9 Billion Players helped the Global Games Market Generate $178.37 Billion in 2021 (Newzoo Insights 2021)

**Tencent Reached $22 Billion in Revenue, 2021**\
Tencent reported a revenue growth of over 13% over the same quarter of 2020, reaching a revenue of $22 Billion in 2021 (Tencent & Statista, 2021)

**There Are More Than 3.24 Billion Gamers Worldwide**\
A recent study is forecasting more than 3.2 billion video gamers globally by 2023 (Statista, 2021)

**Asia Pacific Is Estimated To Reach $125 Billion in 2021**\
Asia Pacific currently holds the top spot for video game revenue. China is expected to reach 48,820M in 2021 (Statista, 2021)

**More Than 85% of industry revenue comes from free-to-play games**\
More than 85% of the total video game industry revenue comes from free-to-play games (Fortunly, 2020)

**The Video Games Market Is Worth $178.37 Billion in 2021**\
The video games market is worth $178.37 Billion in 2021, up from $159.3 billion in 2020 (Statista, 2021)

## <mark style="color:blue;">REMOVING GAMING MARKET BARRIERS</mark>

**Strategies for Mass Adoption Among 2.9 Billion Gamers:**

* Forge alliances with Web2 & Web3 gaming guilds
* Collaborate with paid influencers, gaming streamers, and industry experts&#x20;
* Gamers Acquisition Platforms
* Plan IDO launch on Tier1 Gaming Launchpads
* Organize GameFi Parties and Quests in collaboration with recognized platforms (QuestN, Chappyz)
* Prioritize smooth onboarding with effortless crypto ramps
* Offer a distinct gaming journey: Play AAA Games, Earn, and Truly Own
* Elevate the web3 experience with NFTs, PoA NFTs (Soulbound NFTs), and engaging P2E Mechanics

## <mark style="color:blue;">GLOBAL STRATEGIC PR</mark>

**Leverage KOLs, industry experts, and eSports communities to connect with potential gamers on a massive scale**

* Collaborate with traditional eSports marketing agencies
* Execute PR strategies with the backing of gaming influencers, industry leaders, and evangelists
* Host events in collaboration with top eSports teams and platforms
* Combine organic growth from backers, partners, and discord communities
* Utilize paid partnerships with influencers, gaming streamers, and industry experts
* Implement impactful PR and marketing campaigns
* Establish Affiliate and Ambassador Programs for an expanded reach and engagement

## <mark style="color:blue;">COMMUNITY
 GROWTH</mark>

**Forming a network of international communities**

* Building global communities via strategic user expansion/acquisition by geographic location
* Cultivating engagement through Discord community
* Collaborating with traditional gaming Discord communities
* Launching global campaigns featuring eSports KOLs and Teams
* Tapping into the vast $184 billion gaming market


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