How We Use Your Personal Information

We may use your personal information for the following purposes or as otherwise described at the time of collection:

Service delivery. We may use your personal information to:

· provide, operate and improve the Service and our business,

· establish and maintain your user profile on the Service,

· facilitate your invitations to friends who you want to invite to join the Service,

· facilitate social features of the Service, such as by providing messaging functionality,

· enable security features of the Service, such as by sending you security codes via email or SMS, and remembering devices from which you have previously logged in,

· communicate with you about the Service, including by sending announcements, updates, security alerts, and support and administrative messages,

· communicate with you about events or contests in which you participate,

· understand your needs and interests, and personalize your experience with the Service and our communications, and

· provide support for the Service, and respond to your requests, questions and feedback.

Research and development. We may use your personal information for research and development purposes, including to analyse and improve the Service and our business.

Marketing. We and our service providers may collect and use your personal information for marketing purposes. We may send you direct marketing communications. You may opt-out of our marketing communications as described in the Opt-out of marketing section below.

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Compliance and protection. We may use your personal information to:

· comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities;

· protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims);

· audit our internal processes for compliance with legal and contractual requirements or our internal policies;

· enforce the terms and conditions that govern the Service; and

· prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.

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With your consent. In some cases, we may specifically ask for your consent to collect, use or share your personal information, such as when required by law.

To create anonymous, aggregated or de-identified data. We may create anonymous, aggregated or de-identified data from your personal information and other individuals whose personal information we collect. We make personal information into anonymous, aggregated or de-identified data by removing information that makes the data identifiable to you. We may use this anonymous, aggregated or de-identified data and share it with third parties for our lawful business purposes, including to analyse and improve the Service and promote our business.

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Cookies and similar technologies. In addition to the other uses included in this section, we may use the Cookies and similar technologies described above for the following purposes:

· Technical operation. To allow the technical operation of the Service, such as by remembering your selections and preferences as you navigate the site, and whether you are logged in when you visit password protected areas of the Service.

· Functionality. To enhance the performance and functionality of our services.

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Analytics. To help us understand user activity on the Service, including which pages are most and least visited and how visitors move around the Service, as well as user interactions with our emails. For example, we use Google Analytics this purpose. You can learn more about Google Analytics and how to prevent the use of Google Analytics relating to your use of our sites here: https://tools.google.com/dlpage/gaoptout?hl=en.