Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting, or other requirements.

Purpose/Activity	Type of Data	Lawful Basis	Retention Period
Allowing the User to Contact us/Contacting the User	First and Last name, e-mail address, address, telephone number, Dispute description, uploaded files regarding a dispute, Method of ADR used	(a) Necessary for our legitimate interests (to allow potential Clients to contact us and to hear suggestion in order to develop and improve our products) (b) Necessary to perform a contractual obligation (to allow existing clients to communicate with us through the website)	We will retain the information for the period mentioned in our Clients’ privacy policy
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you	(a) Cookies, (b) Usage Data	Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)	We will not retain such information for more than a year
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences, heat mapping and session recording. We use the following analytics provider: Google LLC Phone: [phone] Visit: https://support.google.com	(a) Cookies (b) Usage Data	Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)	We will not retain such information for more than a year

Sending the information of the User to a Merchant through the website	First and Last name, e-mail address, address, telephone number, Dispute description, uploaded files regarding a dispute, Method of ADR used	(a) Necessary for our legitimate interests (to allow potential Clients to contact us and to hear suggestion in order to develop and improve our products) (b) Necessary to perform a contractual obligation	We will retain the information for the period mentioned in our Clients’ privacy policy
Allowing a User to perform a payment online through the website	(a) Name and Surname (b) Payment Account Details (c) card account details	(a) Necessary for our legitimate interests (to allow potential Clients to contact us and to hear suggestion in order to develop and improve our products) (b) Necessary to perform a contractual obligation	We will not retain this data